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The US is catching up with EMV

Jim Schlegel

Product Manager

Wednesday, August 10, 2011

The news from Visa yesterday moving forward with EMV in the US should not be that surprising.

It was inevitable that the move had to happen and it needed a major industry leader to stand up and take a stance - but, still, it is certainly very significant. This isn't just a technology change - this is much bigger movement towards advanced payment technologies and global standards.  In fact, the impact and importance of this announcement is rivaled by few others in the history of US card payments.

This will change the face of payments in the US - once EMV is rolled out the US won't be a global 'weak link' when it comes to fraud, namely with counterfeit cards; US issued cards will be accepted in many more countries around the world; fraud liability will change; and financial institutions, retailers and consumers will all be in the best place to prevent financial crime. But this announcement is more than that. It is the first, very important, stepping stone to new payment types and form factors - namely mobile NFC . Currently there is no global standard for mobile or NFC, but getting to one standard and one common technology for chips on cards is a major inflection point in the US towards the next generation of payments technologies.

The news from Visa will impact different types of organizations in different ways, and will certainly be the topic of a lot of discussion over the upcoming weeks and months about how to make the changes necessary.  What will also be interesting to watch is what MasterCard, American Express and other payment associations have to say about this news.

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Comments

  • Mayank Kapoor
    01/09/2011 09:42

    I heard that EMV Co and various network decided to make EMV implemented across globe. Is this correct?

  • Jim Schlegel
    09/09/2011 12:28

    EMVCo provides a global specification for EMV; however it does not have the authority to decree where or by whom electronic transactions are processed around the world. It does provide the answers to how certain electronic transactions should be processed globally. It is the payment schemes or brands, and occasionally federal governments, that usually decide what standards should be adopted. If they do adopt EMV, then they work with EMVCo (which is owned by the payment associations). EMVCo has a very helpful website where anyone can find out more about the global standards they provide (http://www.emvco.com/).I hope that helps, please get in touch if you have any further questions.